Introducing ReflectNow by Kevala: The Perfect Blend of Function, Fashion, and Charity

For immediate release

Introducing ReflectNow by Kevala:
The Perfect Blend of Function, Fashion, and Charity

New Athletic Apparel Line Inspires Reflection, In the Gym and Beyond.

SAN DIEGO, CA, 5-14-14 — New athletic apparel line Kevala wants you to put in some serious mirror time—at the gym or in the yoga studio, of course. The company’s new line of ReflectNow t-shirts and tanks are designed to inspire each wearer to stay active, stay in the moment, and think beyond the yoga mat. How does one high-performance shirt do all that?

  • Function: Every ReflectNow by Kevala shirt features an inspirational word on the front, such as “breathe,” “strength” or “love.” It’s written backwards so you can read it as you practice tree pose or do squats in front of the mirror. The same word is written forwards on the back of the garment, so everyone else in the room can find inspiration, too. Kevala hopes to incorporate peronalized sayings in the future.
  • Fabric: Kevala’s custom fabric is a blend of organic cotton and Lyocell, which is sustainably sourced from eucalyptus trees. A splash of Spandex gives every garment the stretch and shape-keeping properties needed to keep athletes comfortable through every workout.
  • Charity: A portion of every Kevala purchase goes to one of 53 non-profit organizations across North America. The donation is built into the price of each garment – shoppers simply choose which charity their purchase will benefit.

“We are making multi-functional apparel – not just another tank or tee,” said Kevala founder Keith Donohue. “ReflectNow apparel by Kevala inspires people to reach their goals, lose their sense self, and love others.” Donohue’s ultimate goal is to provide elite athletic apparel that also quietly asks athletes to be more mindful of what they are wearing: What does it reflect? What is it made of? And who does it help? A touching video illustrating this mission can be found through Kevala’s Indiegogo campaign here.

The Kevala concept evolved from one of Donohue’s other charitable adventures, 50Give, where he spent nearly 5 months traveling to all 50 states (plus Canada, the District of Columbia and Mexico) to volunteer at different non-profit organizations. Both Kevala and 50Give are a part of Donohue’s larger do-good organization, Positive Present.

For more information about Kevala, please contact Keith Donohue at

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