For immediate release
Musician Interviews Founder of Kevala, A New Charity-driven Athletic Apparel Line.
SAN DIEGO, CA, 6-3-14 — What does it take to pull a busy musician away from a new album launch? For Jason Mraz, it was the chance to learn more about Kevala, a new athletic apparel company that is pushing to reach financing goals on Indiegogo. Mraz recently sat down with Kevala founder Keith Donohue to talk about the inspiration behind Kevala’s charity-driven business model and unique ReflectNow line of t-shirts, tanks and towels.
In the interview, Donohue describes how the Kevala concept evolved from a five month road trip spent volunteering in all 50 states (plus Canada, the District of Columbia and Mexico). Donohue realized he could continue to help all the people he met along the way by launching a business that included an automatic donation-with-purchase component. As an avid athlete and yogi, Donohue dreamed up the perfect athletic shirt to sell: made from sustainable materials, totally comfortable, and able to inspire each wearer to stay active, stay in the moment, and think beyond the yoga mat.
“All I can do is donate my time, and give back, somehow. When you lose your sense of self, all that’s left is love.” And that’s what Kevala is all about, says Donohue. So a portion of every Kevala purchase goes to one of 53 non-profit organizations across North America. But the love doesn’t stop there. Every ReflectNow by Kevala shirt features an inspirational word such as “breathe” written in reverse on the front- so you can read it as you practice tree pose or do squats in front of the mirror. It’s written forwards on the back of the garment, so everyone else in the room can find inspiration, too.
Mraz is no stranger to charitable causes – he launched the Jason Mraz Foundation in 2011, which works to advance equality, promote the arts, support education and preserve the environment. A kindred spirit, Donohue works on his own charitable adventures through his company, Positive Present.
For more information about Kevala, please contact Keith Donohue at email@example.com.