Kevala Press Release: Donate to Charity By Practicing Your Downward Dog

Press Release
For immediate release


Donate to Charity By Practicing Your Downward Dog

New athletic apparel line launches a 50 studio Yoga Crawl in San Diego

SAN DIEGO, CA, 4-14-14 — Yogis, athletes and even total beginners are invited to join the Kevala Yoga Crawl, a series of donation classes taking place at 50 different studios across San Diego and Orange County over the next 50 days. It’s a chance to meet new people, explore new studios and practice your asanas off. But most importantly, every donation will help support Kevala’s 50+ partner charities across the country and beyond.

The lineup of classes, spanning dates throughout April and May, includes hot spots like Bird Rock Yoga in Pacific Beach, Trilogy Sanctuary in La Jolla and even Paddle Board Bliss in Laguna. Participants who attend 5 or more Kevala donation classes can enter a grand prize drawing for a three day yoga retreat for two at Calliote Canyon, a private estate in Ojai. To enter, simply:

  • Attend 5 or more Kevala donation classes
  • Share a photo from your donation class or write a post about it, tagging the studio and #Kevala

The winner will be chosen at Kevala’s June 8th launch party at Belly Up in Solana Beach. Everyone is invited to join Kevala and the San Diego yoga community for a fashion show, live music, raffle prizes and wellness vendors. Tickets are $15 online or $25 at the door, VIP Lounge for $50. Doors open at 5pm – online ticketing now live.

Keval is a new athletic apparel line featuring signature t-shirts with positive affirmations written in mirror-reversed text on the front (so you can read it while looking at your reflection in yoga class) and regular text on the back (so your classmates get affirmed, too). Every Kevala purchase includes an automatic donation to a non-profit that founder Keith Donohue personally volunteered with on his 5 month 50Give tour. Both Kevala and 50Give are a part of Donohue’s larger do-good organization, Positive Present.

For more information about Kevala, please contact Keith Donohue at

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